FSC
Holistic rebranding and conscious content curation for Dubai’s leading wellbeing space.
Client
FSC
Timeline
+6 Months
Services
Ad Creatives
Client
Challenge
The Free Spirit Collective had an engaged community and strong in-person presence, but their digital identity felt inconsistent and overly colorful — not reflecting the calm, premium experience of the center. They needed a cohesive brand presence that matched the elegance and depth of their services.
Goal
Our goal was to refine the brand’s entire visual language across social platforms — from feed layout to photography, reels, and content strategy. We aimed to transition the brand from a handmade, wellness-startup look to a clean, high-end aesthetic that resonates with conscious, modern audiences in Dubai.
Result
We redefined the brand’s online presence with a minimalist design system, soft neutral color palette, and warm, intentional content. From curated reels and TikToks to client-centered photoshoots and graphic design, every piece now communicates clarity, depth, and professionalism — positioning FSC as a premium wellbeing destination in the UAE.